Arab Fashion Week: Day four highlights include sustainable, bridal gowns

Krie Design

Founded by Croatian designer Kristina Burja, the womenswear label is known for its eco-friendly clothing. The brand on Wednesday showcased its sustainable new collection that aims to inspire people to dream.

For the show, the brand premiered a hi-tech video inspired by the technological and digital transition the world is going through due to the coronavirus disease (COVID-19) pandemic. Burja said: “This year we are facing a great crisis, but we have also had the opportunity to show an unbreakable spirit.”

Zaid Farouki

The Jordanian Dubai-based designer Zaid Farouki presented his Fall-Winter 2021/22 capsule collection in collaboration with BIC – the stationery, lighters, shavers, and promotional products company – showcasing “human expression.”

Supported by the Arab Fashion Council, Farouki has become the first regional designer to work with BIC, whose products and designs have made it into the collections of fashion designers and jewellery houses including Dolce and Gabbana, Miu Miu, and Yves Saint Laurent.

Baravia

The Dubai-based celebrity designer Gulnora Mukhedinova, creative director of Baravia, showcased a new update to her brand. “This collection is called Level Up, and the inspiration was taken from the archives of the old Baravia collections to recap from where we have started and that those designs lead us to where we are today,” she said.

As the brand has presented high-end garments to royalty and celebrities for years, the decision was made to launch Baravia’s new line for ready-to-wear clothing, giving people the chance to don the label’s designs for reasonable prices. The brand also announced the launch of its own line of accessories with the aim to reach a wider audience globally.