Women entrepreneur Tamara Hill-Norton, Founder, Sweaty Betty (born 1971) who shake up the sports business
You found. You lead. They think innovatively. And they stand up for other women. They are role models and an incentive: women in leadership positions in the sports business world. Their path, their challenges and their ideas show: We need them, the female entrepreneurs who assert themselves in this industry, contribute their thoughts and change the sports business world sustainably. Magazine introduces you the women who is successfully changing the world of sports.
After opening the first Sweaty Betty store in Notting Hill in 1998, the British company grew rapidly and was named “Sports Retailer of the Year” by the Sports Industries Federation in 2001. The business idea was born out of the lack of sportswear stores for women who led an active lifestyle. Sweaty Betty’s goal is clear: to make women feel strong and beautiful through fitness. Tamara Hill-Norton embraced this philosophy and created one of today’s biggest international sportswear brands. Tamara Hill-Norton is a pioneer in the industry, and perhaps one of the first female entrepreneurs to leave a lasting impact on the sports business world. In August 2024, Sweaty Betty was sold to Wolverine World Wide.
Mrs Fatima Bedum is an Author for Lakkars Magazine, the North Zone Head of India and the Chief Editor of Lakkars Magazine for the articles.
