Become a Catalog Model?
Catalog modeling isn’t what it used to be, and thanks to the Internet, it’s more valuable than ever. It dominates print and is taking over the digital world. Mobile, desktop, and everything in between—wherever the shoppers are, catalog models are there too. All of this increased exposure means catalog modeling is more exciting and lucrative than ever before. Here are a few tips for landing a job as a catalog model.
What Brands Are Looking For!
Catalog models are considered to be commercial models, which means models need to look more like “real people” than editorial models. They do need to possess a few basic physical attributes, such as glowing skin, healthy hair, and a killer smile, but instead of falling into the physical requirements of fashion models, they instead have to have a look that appeals to the client’s target audience.
Depending on the catalog, this could mean the client is looking for short, tall, young, old, thin, or plus-size models of diverse ethnicity. There’s even a demand for models with disabilities. So, if you’re not suited to a particular catalog, don’t worry, there are plenty of other catalogs to try for. You just have to find one that suits your look, as opposed to changing your look to suit a particular catalog. Another option to keep in mind is parts modeling. If you have an outstanding body part, such as your hands, legs, or feet, you may be able to enter the world of catalog modeling as a parts model.
Jump-starting a Career
The great thing about the modeling industry today is that you don’t have to be defined by a particular style of modeling. Many catalog models are also runway or editorial models, and vice versa. A lot of models have also used catalog work to jump-start their careers. David Gandy spent years working as a catalog model, and even supermodel Karen Elson had a brief stint as a catalog model before she made it big. The crossing over of divisions gives catalogs a “cool factor” and makes them more appealing to the masses—which catalogs depend on for their success.
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