Coronavirus is Putting the Whole Idea of Fashion Out

Sometimes, we don’t need to be told what’s going on out there. Just occasionally, a story unfolds in front of our very own eyes. Last Saturday, after a long time away, Rachel Cooke took a walk along London’s Bond Street and it was very strange indeed.

In the swanky stores close to Piccadilly – Celine, Gucci – the assistants stood at their doors, gazing out hopefully at the empty pavements; “as I passed, I half expected them to hawk their wares, as if in some market or exotic bazaar. Meanwhile, in Fenwick, the ‘department store of note for shoppers of exceptional taste since 1882,’ I was one of three customers. Yes, everything was on sale – up to 70% off – but there was no joy to be had in this. Even as I told myself that to spend must be a good thing (the economy, stupid), I had the sense that, if I did, I would only be benefiting from someone else’s misery.”

Rachel cooke

“Fashion, it seems to me, is over, at least in the sense we’ve come to know it recently. No more flamboyant, wasteful shows. No more unnecessary collections. No more department stores in which ‘exclusive’ versions of items from said collections – behold an ugly zip you’ll find absolutely nowhere else! – maybe sold.”

Fashion Out

Clothes, unlike vegetables, don’t rot. There’s talk that some designers, desperate to shift unseen and unsold stuff from 2020, will mothball it until 2021, a move that will kill off the notion of fashion altogether, by making it plain what a silly idea it is that a sweater or skirt is either “in” or “out” and nothing in between. “I’m not, yet, fully certain how to feel about this. It will be – it already is – painful for the industry. But perhaps it will be good for those of us who crave lovely but long-lasting clothes at fair (though not cheap) prices.”

Jammy days for the PM’s chums


If my holiday reading this year has been, um, eclectic, it has also been enlightening. Stunned from afar by Gavin Williamson’s continued existence in his job, I came to understand, thanks to Anne Applebaum’s brilliant book, Twilight of Democracy, not only that his sole qualification is loyalty (I think I had grasped this already), but also where this kind of thing can ultimately lead a nation. In her quietly chilling account of Poland’s democracy/one-party state, Applebaum describes the appointment of Janina Goss, a friend of Jarosław Kaczyński, the country’s former prime minister and current leader of its ruling Law and Justice party, to the board of directors of Polska Grupa Energetyczna. The latter is Poland’s biggest power company, an employer of 40,000 people. Goss is “an avid maker of jam”.

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